A social media influencer without the credentials or knowledge to be influencing people can be described as follows:

1. Lacks expertise: This individual may not have formal education, training, or experience in the subject matter they are discussing, which calls into question their ability to provide accurate and reliable information.
2. Relies on personal anecdotes: They may base their advice or opinions primarily on personal experiences and anecdotes, which might not be universally applicable or representative of a broader perspective.
3. Driven by popularity: The influencer's primary motivation might be to gain popularity, followers, or monetary rewards, rather than genuinely informing or educating their audience.
4. Focus on aesthetics: Their content may be heavily focused on visual appeal, style, and presentation, rather than providing well-researched or evidence-based information.
5. Susceptible to trends: They might frequently jump on trending topics or adopt popular opinions without critically evaluating the validity or consequences of the information being shared.
6. Limited fact-checking: The influencer may not take the time to fact-check or verify the accuracy of the information they share, which can lead to the spread of misinformation or misleading content.
7. Potential for harm: Due to their lack of expertise and potentially inaccurate information, their influence may lead followers to make ill-informed decisions or adopt harmful practices.

Remember that not all social media influencers lack credentials or expertise. Many knowledgeable and experienced influencers provide valuable content and insights. However, it's crucial for audiences to evaluate the credibility of the sources they follow and verify the information they consume.